Online Payment for E-commerce: How to Increase Conversion Rates by 35%
March 8, 2026
1 min read
Average cart abandonment rate reaches 70%. A smooth payment gateway can significantly reduce that number. Learn payment optimization strategies for e-commerce.
Payment Gateway — The Make-or-Break Factor for E-commerce
You've spent millions on advertising, SEO, building beautiful websites. Customers selected products, added to cart... then left at the payment step. 70% of carts are abandoned — largely due to poor payment experiences.
Solution: Embedded Payment
Cervello provides embedded payment gateway solutions directly into businesses' websites/apps: on-page payment without redirects, multiple payment methods supported, and transactions processed under 2 seconds.
Real Results
- Conversion rate increased 25-35%
- Cart abandonment reduced by 40%
- Average payment time reduced from 2 minutes to 30 seconds